As a non-profit organisation, Zoos Victoria relies heavily on visitors to its four properties to enable its important conservation work. Audio specialists Eardrum were engaged to write, direct and produce an audio campaign that would boost visitation. Oh, what a zoo can do is a campaign platform that shows repeatedly just how many different experiences can be evoked in many kinds of people by the wonder of the zoo. The campaign was brought to life by the wry affection of iconic Aussie actress Kate Box, the voice of Zoos Victoria.